Fox News host Laura Ingraham found herself in hot water for a tweet mocking outspoken Stoneman Douglas High School shooting survivor David Hogg. Hogg survived the Florida shooting that left 17 people dead and 14 others wounded. He is one of twenty founding members of Never Again MSD, a gun control advocacy group led by Marjory Stoneman Douglas High School (MSD) students. After Hogg mentioned publicly that he had been rejected by four UC campuses, Ingraham taunted him about it on Twitter. Ingraham tweeted, “David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA…totally predictable given acceptance rates.)”
Ingraham was immediately criticized for taunting a 17 year old school shooting survivor; with many pointing out that she herself is a mother and an adult. Hogg responded with the tweet “ Soooo @IngrahamAngle what are your biggest advertisers … Asking for a friend. #BoycottIngramAdverts” He then compiled a listing of the top 12 advertisers on Ingraham’s Fox News program and urged his 722,000 followers to “contact” the companies. He labeled Ingraham as a bully and before long, Hogg’s tweet was flooded with replies from his supporters, some of whom added images of their messages to the companies mentioned.
Several companies have responded to the boycott call. Nutrish tweeted “We are in the process of removing our ads from Laura Ingraham’s program.” TripAdvisor pointed to one of its company values — “We are better together” — in its decision to stop advertising on Ingraham’s show. “We do not . . . condone the inappropriate comments made by this broadcaster,” TripAdvisor said in a statement. “In our view, these statements focused on a high school student cross the line of decency.” Online home goods retailer Wayfair pulled their ads saying that Ingraham’s personal criticism of Hogg was “not consistent with our values.” Nestlé and Liberty Mutual also stated that they had no plans to buy future ads on the show. Johnson & Johnson, Stitch Fix, Office Depot, Ruby Tuesday, Miracle Ear, Jenny Craig, Expedia, Nestle, Hulu and The Atlantis, Paradise Island resort have also joined the boycott.
Following the loss of advertisers, Ingraham apologized for mocking Hogg with a tweet the next day. “Any student should be proud of a 4.2 GPA-incl. @DavidHogg111. On “On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland. For the record, I believe my show was the first to feature David immediately after that horrific shooting and even noted how poised he was given the tragedy. As always, he’s welcome to return to the show anytime for a productive discussion.”
Hogg dismissed the apology as an insincere “effort just to save your advertisers” and continued to label Ingraham a bully. “The apology . . . was kind of expected, especially after so many of her advertisers dropped out,” Hogg said on CNN. “I’m glad to see corporate America standing with me and the other students of Parkland and everybody else. Because when we work together, we can accomplish anything.”