Mazda North American Operations (MNAO) is giving away the 100th Anniversary Special Edition Mazda MX-5 Miata cars to 50 hometown heroes who have made a lasting impact on their respective communities. MNAO’s “Mazda Heroes-Honoring the Human Spirit spotlights first responders and others across the country who have selflessly uplifted those around them throughout the COVID-19 pandemic. Mazda is taking submissions now through October 25.
To nominate someone you know, visit the Mazda Heroes website, where you’ll be asked to make a short 1 minute video explaining how your nominee has selflessly uplifted the community. Upload the video to YouTube and set it to public or unlisted. Complete the entry form and provide a link to the video to enter. Mazda will choose the 50 most outstanding examples and the honorees will be announced starting Dec. 2. All nominees must be 18 years or older.
“From teachers going the extra mile to enhance distance learning, to community activists sourcing PPE for others, there are countless examples of people across the country going above and beyond to support others without expecting anything in return. Mazda wants to honor these important acts of kindness, resilience and empathy,” Mazda’s announcement said.
In April, the car maker launched their Essential Car Care Program to give free oil changes and car cleaning to healthcare workers across the U.S. The program ran from April through June 2020. Throughout the initiative their dealers and employees were grateful to be a part of giving back to those selflessly giving back every day. The feedback that received inspired them to develop the Mazda Heroes program, which will honor individuals supporting communities and share their stories in a moment when people desire inspiration in their lives. Mazda North America President Jeff Guyton said he hopes the Miata giveaway will lift spirits during a time when good news seems scarce.
“We had hoped this time would be filled with moments of celebration and appreciation for our fans, employees and partners for the 100th Year Anniversary. But given the many tragic events of 2020, we decided to express, in another way, our brand’s unique heritage of trying to make things better” he said. “Mazda is looking for people who have demonstrated “selfless acts, creative approaches, and contributions to community.”
The Miata 100th Anniversary Special Edition features many cosmetic upgrades including a white paint job paired with red accents, including a red interior. Special badging can be found on the front fenders, key fob, floor mats, and headrests. Normally, starting prices for this special edition are a good deal higher than the top Grand Touring trim. Buyers can choose between a six-speed manual and a six-speed automatic, as well as the soft top and RF variants.