One small business owner got a boost from the Late Night Show host Stephen Colbert and some heavyweight Hollywood talent on Super bowl Sunday. As Colbert explained on his show “These big companies aren’t the ones who need our support the most right now. Its small businesses out there who have been hurt the most in this pandemic. Of course a small business could never afford the millions of dollars it would cost to produce and run an ad on CBS tonight. So we decided to pick a small business and just give it an ad. A Colbert PSA encouraging the support of local businesses had already appeared during the game.
With that introduction, a commercial for North Carolina’s Foggy Pine Books began, with a voiceover from actor Sam Elliott and Oscar-winner Tom Hanks providing a priceless deadpan endorsement as well as a closing jingle, the ad also featured skydiving, edible books, footage of the actual bookstore and a spotlight on their drive through window service. It may be one of the most charming commercials in television history. “Foggy Pine Books has the best selection in all of Boone,” said Hanks, holding up some books. “They have books on all of my interests such as World War II, and also books about the events from 1939-45.”
They already had a GoFundMe campaign up seeking support that said: “Foggy Pine is owned by a woman named Mary Ruthless, who has poured her heart and soul into this establishment portraying her passion for books and her love for all people no matter their age, race, gender or whatever it may be; all are welcome there. But maybe not for long. This pandemic has hit small businesses hard and despite Mary’s efforts there has been minimal government aid. It’s up to individuals and communities of all sizes to work together to help those in need. And Foggy Pine is in need. Every community should have an inviting bookstore and Boone has one of the best and most welcoming indie bookstores on the entire east coast. It would be heartbreaking to let this award winning store slip away.”
Owner Mary Ruthless isn’t sure why or how their business was chosen. “It was kind of like winning the lottery. They wanted to feature a small business that had been hit hard by COVID and do what they could to promote them. I don’t know exactly what it was that caught their eye. I’m sure part of it was our drive-thru.” No matter how they were chosen, with a mandate to sell 1,350 books a month or face defeat, it was clear without some kind of change, the outlook for this small business looked pretty bleak.
“I did everything I could try to do to stay in business. There were several weeks I didn’t take a paycheck, I had to lay people off after our PPE ran out, but we made it through the holidays… I was really pleased with that, but winter is our slowest season and I was really concerned about whether or not we were going to make it through the season” Ruthless said.
Ruthless said when the store opened for business the Monday after the Super Bowl ad aired, there were 500 book orders waiting, and business, while it’s settled down a bit after the initial bump, remains brisk. “Weeks ago we were wondering how we were going to make it through winter and now I’m having to hire a couple of extra people to process all the extra orders” a grateful Ruthless said.
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The coronavirus pandemic was in its early stages but Heather Ochoa already had noticed the need for food was growing. She began laying out food from her pantry and extra groceries on a table in her driveway in Oakley, California to help feed those in need. Social media posts and word-of-mouth helped spread the word that Ochoa, a mother of four, who had been laid off from her job at a local school, almost always had food to spare.
When her homeowners association cited her for having food on the porch, almost 1,850 community members signed a petition supporting her work. Ochoa now has a shorter, less visible table and at an HOA hearing set for later this month she intends to request a humanitarian exception so she can keep her pantry during the pandemic.
“Heather Ochoa has selflessly volunteered to organize a food pantry at her home for those in need during these unprecedented times of this pandemic,” Jeanne Reeves wrote in the petition she launched three months ago. “We support Heather in this act of selfless kindness 100% and we do not want her cited or asked to change her set up for providing this food to our community.”
Realizing many of the city’s older residents did not drive or have the means to get to the church, and others could not make it during giveaway hours, the young mom began a delivery service to distribute the food. Ochoa’s pantry and her food deliveries to those who couldn’t come to her has been so successful, that she now has her own Facebook group, “The pantry … Where God guides, He provides,” to share news about her daily food giveaways. A nonprofit by the same name is also in the works and friends have started a GoFundMe page to help with legal expenses.
Every day Ochoa picks up donations of food that is about to expire from stores and bakeries, which she either delivers to those who need it or adds to her porch pantry, open daily from 1 to 8 p.m. She has regular stops on different days, bringing food to elderly families in Brentwood and Bethel Island and to families with children. In addition to delivering to individuals, Ochoa often visits area homeless encampments to give out leftover food and, sometimes, can openers.
Ochoa said she and others, including churches and nonprofits, “work in unity with each other.” So when the others have leftovers, she often picks them up to add to her pantry, and when they’re out of food they may send clients to her.
“Driving around to Brentwood, Oakley, Discovery Bay, Pittsburg, Antioch and Concord — that’s what I do,” she said. “I love going to their houses and meeting them and giving them food. Not everyone can afford a car…. I help a lot of families that are cancer-stricken or have an illness, are disabled or elderly. Some can’t afford groceries for a week or they can’t apply for food stamps or government help. There are so many outlets out there,” Ochoa said. “There is no reason for anyone to be hungry anymore.”
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Sometimes paths cross in life for the sole purpose of changing the lives of those involved. It’s no secret the housing market has changed during the pandemic. Sellers used to hope to get close to their asking price but today are receiving multiple offers well above their asking price. One Ontario father of three decided to sell his condo to the lowest bidder as a way of paying it forward. When he listed his condo in London, Ontario for $20,000 less than others in the area, he, of course, received multiple offers above the asking price.
Juliana Aguero was having a tough time buying a house after she separated from her husband. “Every time, I lost the offer for $100,000 or something like that. It was crazy,” said Aguero, who made about 10 offers on homes within a span of three months. When Aguero found a three-bedroom condo listed for $330,000, far less than other units in the same building, she offered $375,000. Unbeknownst to her, Aguero’s realtor had included a letter with her offer, detailing her client’s backstory. Aguero, who moved to Canada from Colombia 11 years ago, has two children with her ex-husband. The couple decided they wanted to live in the same neighborhood and raise their children together.
“When my realtor came, she actually started with Juliana’s offer,” said Damian Devonish, a London-based therapist with three children. “She said, ‘This is a really touching story. I know your heart and I know that you will want to give it to her.” Devonish, also an immigrant, arrived in Canada eight years ago from Barbados and believes strongly in paying it forward.
“We don’t know how life will treat us 10, 15, 20 years from now. So the best thing to do is to live it well today.” “I really didn’t have a lot of money when I came to Canada,” He said. “I was having difficulty getting a job because I needed a vehicle.” Devonish finally found a car and remembers how the seller agreed to take $500 less for it, and he also threw in a set of winter tires. And that’s why when Devonish reviewed all of the offers on his condo, and Aguero’s was the lowest by about $50,000, he still accepted it.
Aguero takes possession of the home in May in a market where homes are now listing at $600,000. “I just feel so blessed, I’ve cried. I cannot believe there are people like Damian.” During an interview with news outlets, Aguero spoke directly to Devonish: “I’m absolutely sure you will receive many, many blessings in different ways. Thank you! Thank you! Thank you, from the bottom of my heart.”
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The Texas pile up on February 11th took the lives of 6 people as Winter storm Shirley bared down on many states across the country. Rare wintery conditions had iced over highways all across Texas, including Interstate 35 in Fort Worth. In the early morning hours, 133 vehicles, including dozens of semis, some of them loaded with cars, were involved in the mass accident.
A video of the pileup as it happened is included below. At one point, a white truck is seen crashing into the ever-growing mass of vehicles. Moments later, a semi comes barreling down, smashes into it and the force of the impact sends the now-crumpled vehicle into the opposite lane, over the barrier. The man in the truck, MedStar paramedic, Trey McDaniel, survived. McDaniel said he saw the semi barreling at him at full speed and there was nothing he could do.
But he not only survived both crashes, once he got out of his now crumpled 2011 Toyota FJ Cruiser, as he puts it himself, he went into “emergency mode” and started helping out other victims. McDaniel said he started helping other victims as soon as he got his bearings. He was dizzy and in pain but he was able to help out. In fact, he was already in his uniform, since he was driving to work when the accident happened so he was assisting crash victims for quite some time before other medics on the scene realized he was a victim himself.
McDaniel posted about his experience on Reddit, leaving out the details of his heroic behavior afterwards and explaining how his off road tires, as well as the car itself saved his life. “I was launched over the center barrier into the Northbound lanes while still inside. If you slow the video down, I made a full rotation, my roof rack came off, and the FJ landed on top of it, fortunately wheels down. Every airbag deployed, and the cab was a safe cocoon,” he writes. “I was alive. I oriented myself and crawled out of my driver window.”
A friend launched a GoFundMe in his name, in the hope that he might be able to replace the vehicle – an essential item for him, since he needs it for his daily work commute. Toyotausa caught wind of his posting and commented “We’re just glad you’re safe and inspired that you chose to help others in need. We’re happy you’re part of the Toyota family. So, don’t worry about replacing your vehicle – it would be an honor for us to get you a new one!” Toyota doesn’t offer the FJ Cruisers in the US anymore so they offered McDaniel a vehicle of his choice and he opted for a brand new 4Runner TRD Pro.
This isn’t the first time Toyota has offered to reward heroes for their heroic actions. In 2018, the automaker provided a new Tundra to Allyn Pierce, a nurse who burnt his old truck to a crisp helping to evacuate patients and staff in the Paradise, California wildfires before attempting to leave the area himself.
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Like millions of others, during the pandemic, Sofia Moncayo was furloughed from her job at a construction company but despite her own plight, she decided to help. In March 2020, a food distribution started in her New York City neighborhood and within a month, Moncayo took the reins of the food distribution program run through the Mosaic West Queens Church and expanded it to serve hundreds of people.
Through the program, dozens of volunteers distribute more than 1,000 boxes of food to families twice a week. “I think helping others has to do something to your brain chemically because if we had not being doing everything that we’re doing, I think this would have been a much scarier time,” she said. “Being able to dig in and help others, it really gives you perspective and helps you believe that you’re going to be OK too.”
Moncayo remains unemployed and she and her husband currently owe five months of rent for their martial arts studio in their New York City neighborhood. Most of the food is donated by a neighborhood restaurant and other sources. There’s also been help from the Farmers to Families Food Box Program overseen by the U.S. Department of Agriculture. Moncayo also continues to lead fundraisers to help those affected by the pandemic.
Many of the volunteers who joined in the food distribution she runs also lost their jobs during the pandemic. They’ve found a way to give back to their community during this difficult time and make sure everyone in need feels welcomed.
Sunnyside resident Carol Sullivan lost her stage manager job when Broadway theaters closed because of the virus. She was hesitant at first about receiving food from a pantry, but she said that Moncayo and the other volunteers made her feel welcome. “It has been a link to the community that I didn’t have before and it also saves a lot of anxiety over having to have money to pay for food over having to pay for the bills.” Sullivan said.
Moncayo comes from a humble background. Along with her family, she used to get in line in such pantries in order to have some food to eat. While things are uncertain for her, she still wants to give it back to the institution that helped her live and become who she is. “One of the things that we wanted to make sure is that we don’t look at people on the pantry line as people that need food, and really focus on, ‘hey, these are our neighbors.”
Residents in need have been able to pick up a wide variety of food items from the pantry such as canned food, fruit, vegetables, pasta, and prepackaged goods. Other items include baby diapers and infant formula. The organizers of the Sunnyside food pantry have been recognized by an international non-profit organization for their hard work. Several were named recipients of the Neighborhood Everyday Hero Award by the Kiwanis International Queens West Division for providing food to struggling residents throughout the pandemic. The award recognizes people who have gone above and beyond the call of duty to help residents during the COVID-19 shutdowns without expecting anything in return.
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According to the National Restaurant Association, more than 110,000 restaurants across the country have closed temporarily or for good as a result of the pandemic. One Wisconsin restaurant owner is well aware of the effects the pandemic has had on the restaurants in his community and he decided to help. He is using his own money to help other struggling local restaurants. Adolfo Melendez, owner of a Tex-Mex restaurant El Mezcal in Stevens Point, Wisconsin, has bought more than $2,000 in gift cards to restaurants in his community to raffle off to his customers. “If you help one person and another person helps another-that will help a lot. There’s probably 35% of the restaurants that keep struggling here.”
Melendez said he got the idea to help his fellow restaurant owners after a local realtor company helped his restaurant at the beginning of the pandemic. “They did something where people voted for their favorite restaurant and I got second place so they bought $300 in gift cards from me,” he said. “Right after that I was like I’ll probably do something similar.”
Melendez opened his restaurant just weeks before the pandemic hit so he felt first hand, the devastating effects of the pandemic grinding the restaurant industry to a complete halt. Despite a harsh beginning for his restaurant, the one generous act of another local business sparked his determination to pay it forward when he was able to. He said it’s important to help keep small businesses open during the pandemic because they are the staples of the community. “That’s part of what keeps us alive. You can go to Applebee’s, or you can go to Pizza Hut but it isn’t the same like when you go to this little diner or pizza joint. The whole idea is just to give other opportunities. I think it’s important to support a small business, that’s what makes this little town so strong, you know? Because big companies come and go.”
At the end of 2020, he began to buy gift cards from local restaurants in his community and raffling them off to customers on his restaurant’s Facebook page. Winners received $20 gift card to a local restaurant. The receiving restaurants said they were thankful for Melendez’s generosity and they know that surviving the pandemic means working together. One owner, Pete Ananiadis of Olympia Family Restaurant said “It’s a smart idea, we appreciate what he has done for our community. In these Covid times, it’s very important to eat local, small mom and pop shops. He understands that, and for all of us right now it’s a tough time.”
Selling gift cards and offering food for take-out have been some of the only ways local mom-and-pop restaurants have been able stay in business throughout the past year as the pandemic has limited their opportunities. Even one gift card purchase can help the restaurant and the recipient push through another day of this pandemic. Imagine the effect if others pay it forward and keep this kindness going. Small acts of kindness like this is how communities support each other and get through a crisis. As for Melendez, he plans to have two more gift card giveaways on his restaurants Facebook page because he isn’t done inspiring others that they can help too.
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As temperatures dipped and snow fell, a 10-year-old boy decided to thank the front-line heroes battling the relentless coronavirus pandemic by clearing snow off their cars outside a Rhode Island hospital. He joined his mother’s friend Abbey Meeker in the bitter cold and cleaned off dozens of vehicles across the hospital’s parking lot as the massive winter storm slammed their state.
Christian Stone said “I was thinking they’ve been helping us a lot through this whole pandemic, and I figured why don’t we help them, you know? All day, every day the nurses here, they deal with the pandemic like COVID and they want to get home from work, so we thought we would make it a tiny bit easier for them by cleaning off their cars for them,” he said.
Meeker said it was Christian who came up with the idea after the last winter storm. “Christian wanted to do something good for nurses about a month ago when it stormed and he said next time it snowed, he wanted to clean cars off for nurses because of COVID. I told him I would come with him.” Meeker said she’s known Christian’s mom since grade school and thinks of him as a little brother. “Christian is wise beyond his years,” she said. “He’s my little partner in crime.”
Meeker said he always likes to help people and had been shoveling neighbors’ driveways for free before they went to the hospital. They headed to the Westerly Hospital at around shift change, when doctors, nurses and other staff members were walking to the parking lot. “We kind of made it a game.” When drivers used their remotes to start or unlock their cars, the duo would rush over to the car and clean it off as quickly as possible.
Christian said the nurses and other workers who came out to find the surprise and free car-cleaning service were really grateful. “It’s been cold but extremely fun seeing how happy they get. Some of them say, ‘Thank you so much,’ and I’m just really happy to see them happy. I feel like I actually helped someone out and that’s a really good feeling, when you know someone has been helped out. We want them to be able go home and see their family after a long day of work.”
Meeker said they ended up cleaning off about 80 cars in four different employee parking lots. Some people offered to pay, but they didn’t want the money. Meeker said Christian did get $20 because two insistent nurses told him they’d be mad if he didn’t accept it. Meeker admitted she really hates the snow and that they had to change clothes twice because they would get soaking wet in the freezing cold but she sucked it up because she knew how much it meant to Christian.
While the frontline workers at Westerly Hospital were blessed with Christian’s kind heart during this past storm, it’s clear Christian is blessed with someone like Meeker who encourages his kind heart and helps him see that even at the tender age of 10, he can make a difference in someone else’s day.
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Amid the pandemic, Texans experienced devastating effects of the recent polar vortex that their state is not equipped to handle. Thousands were left without power or heat for days as temperatures dipped and their roads were left dangerous to travel on. Businesses and homeowners are dealing with the damage of burst pipes and lost wages as many areas shut down. But while many families were literally left in the dark, there are always people finding ways to help others.
Raymond Garcia of Houston, Texas, found himself without power at home and decided to use his time helping others. He visited people in his community and helped fix their burst pipes. Garcia said he was inspired by the teaching of his mother, who died recently from COVID-19. “My mom always taught me, if you help and you give to people, God will always bless you,” he said. “And you know what, I’ve been blessed.” When the power outages meant a Foodarama grocery store in Houston could no longer accept credit and debit card payments, an unidentified man began handing out $20 bills to people waiting in the line. It’s estimated that the man who did not want to be identified, handed out nearly $500 that day. Meanwhile, in San Antonio TX, another good Samaritan at the Martini Ranch bar put on a free grill complete with lobster bisque for anyone in need of a meal. “Just grilling away out front to provide some people with a free hot plate,” he said in a social media post. “Stay safe out there San Antonio.”
Chelsea Timmons was making her last food delivery of the day in Austin TX, when her car got stuck on the frozen driveway of Nina Richardson and Doug Condon after sliding on the incline and hitting a bush. Timmons had planned to return home but when she called AAA, all their tow trucks were busy responding to emergencies. Richardson and Condon, strangers to her, offered her their guest room and Timmons ended up spending five nights there. Richardson and Condon worried that even if she made it home safely, she’d still be struggling upon returning to her home that had no power.
Bonnie Valdez of San Antonio posted to Facebook to say that she had found around $620 put through the door of her store after leaving a stack of around 140 water bottles outside of her store overnight for people to take during the crisis. Another Texan, Ryan Sivley said he didn’t hesitate to help when he spotted hundreds of drivers in need on the side of the icy roads in Austin. Sivley used his four wheel drive vehicles to rescue drivers stuck on the side of roads— all without asking for anything in return. “I’ve seen wreckers turning people away because they won’t pull them out due to liability. You need to stay in your car and just freeze to death? If I was in that spot, I would beg and hope that somebody would help me. So that’s what I did.”
Another Houston hero, Jim McIngvale, better known locally as Mattress Mack- opened two of his furniture stores to be used as warming centers. He urged extreme caution for those travelling to the showrooms, and said COVID-19 protocols would be followed, including mask-wearing, and food would be provided. “Anybody who needs it—whether they’re homeless, whether they lost power, whether it’s just wanting to come in and get something to eat—anybody wants to come in, we’re here for them.” McIngvale also turned over some of his stores to be used as evacuation centers during Hurricane Harvey in 2017 so he’s no stranger to helping his community during times of need.
While power has been restored in nearly two million homes, TX remains embroiled in the aftermath of the worst winter storm to strike the Lone Star State in decades. These are just a few examples of good people in the world who, during times of crisis, seek ways to help others even if they struggling through the same crisis. Even the smallest, self-less act gives others hope in the worst times and encourages others who make not think they can make a difference or have much to offer-realize that they can.
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Acclaimed author Stephen King is giving back to his home state. King is donating $6,500 to Farwell Elementary School, located in Lewiston, Maine, so that a group of students can publish their own books. King’s donation to the students in its Author Studies Program mean the students can publish the two books they’ve written.
As a group, the students — some of whom have graduated and are now in middle school — have been working on the books over the course of four years – working on the character development, plot, and overall storyline with the help of another Maine author, Gary Savage. The end result of their hard work is two books — an original and a sequel — and a 290-page manuscript. The books are ready for publication and with the help of King’s donation, they’ll be sent to a publishing company and available for purchase.
The books are about a boy’s adventures during the pandemic. Although the Author Study program has been in existence for several years, its focus shifted when the COVID-19 pandemic first reached Maine in March 2020. Savage and Martin moved the program online and tasked the students with taking Savage’s existing novel Fletcher McKenzie and the Passage to Whole and reworking it into an entirely new tale that incorporates their personal experiences in the coronavirus pandemic.
Principal Amanda Winslow said she’s proud of the students and what they’ve accomplished and praised the dedication of librarian Kathy Martin and author Gary Savage — who advised the students — towards making this happen. “I think it’s hard for kids to really understand the lesson of perseverance and patience, but they’ve been working on this book … and they’re definitely starting to reap the rewards of their hard work,” she said.
“Really incorporating their own experiences into the book, really that extra kind of feeling of this is a real book that you can really get your hands around, and once you start to read it you can’t put it down,” said Savage.
The books are expected to be printed and published in April of this year with the students in the program credited as contributing authors. “This student inspired book, ‘Fletcher McKenzie and the Passage to Whole,’ is a journey through Maine history and the wildly fantastic and healthy world of Whole. The major edits, written by elementary students, give the readers exactly what they crave at a time of Covid-19 fatigue and exhaustion — excitement, suspense, vividly funny characters, healthy eating, and subtle nutrition lessons, history lessons, respect for Native American history, and traditions, confusing and strange ventures, magical journeys, deadly danger, and closure.”
King’s donation is helping dozens of aspiring writers get one step closer to realizing their dreams. The $6,500 donation came through the Stephen and Tabitha King Foundation, a private nonprofit King and his wife launched in 1986 to help give back to local Maine communities. The foundation provides grants for projects in Maine that address the underlying causes and consequences of social and environmental problems. Giving priorities include health and human services, literacy, arts, and projects that will affect the most members of a community.
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The GameStop saga, which was initiated by a contingent of traders from Reddit’s r/WallStreetBets forum, has invited overwhelming attention — and scrutiny — to the world of day trading. The ‘crowd-vesting’ strategy paid off for the Reddit users who had banded together to buy GameStop stock. GameStop’s stock price went through the roof—from $43 to $325 in one week.
Other struggling companies such as American Airlines Group Inc. and AMC Entertainment Holdings Inc. also saw stock prices rise and found themselves on the receiving end of liquidity to pay creditors. The stock market frenzy has given these companies a bail out that is bringing them back from the edge of bankruptcy.
Many Reddit investors also found themselves with a sizable profit, which inspired an idea of paying it forward. Hunter Kahn, a 20-year-old Cornell University mechanical engineering student raked in close to $30,000 in GameStop profits. While the bulk of that windfall will be spent financing his education, Kahn also used part of his newfound stash o’ cash to purchase and donate Nintendo Switch games and consoles valued at $2,000 to a local children’s hospital.
“As a beneficiary of the recent events on Wall Street I think it is important that myself and others pay forward our good fortune. I am proud to announce my humble donation of 6 Nintendo Switches and games to go with them to the Children’s Minnesota Hospital.”
He has now joined the ranks of another anonymous investor who recently donated ten Switches to a children’s hospital in Texas and others who have used their newly acquired funds to help cover people’s medical debts.
Another investor that profited from the trending buy in of Gamestop stock was maverick billionaire venture capitalist Chamath Palihapitiya, who was an early executive at Facebook. His initial $115,000 purchase of GameStop shares turned into a $500,000 payout. Palihapitiya announced that he bought 50 call options in GameStop. GameStop’s stock has risen a massive 750% in 2021 as online retail investing group WallStreetBets drove the stock up.
He also announced he will donate his entire payout to the Barstool Fund, a new COVID-19 charity that gives cash payments to small businesses who are about to go out of business. “I want to announce that I’m taking all the profits that I made plus my original position—so I’m gonna take $500,000—and I’m gonna donate to the Barstool Fund for small businesses,” Palihapitiya said. The Barstool Fund, founded by Barstool Sports founder Dave Portnoy, raises money to support struggling small businesses during the pandemic and “save as many jobs as possible,” according to the Fund’s website. So far, it has raised nearly $33 million from 205,525 supporters to fund 187 businesses. Recipients include bowling alleys, salons, with the overwhelming majority being restaurants and bars.
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