One small business owner got a boost from the Late Night Show host Stephen Colbert and some heavyweight Hollywood talent on Super bowl Sunday. As Colbert explained on his show “These big companies aren’t the ones who need our support the most right now. Its small businesses out there who have been hurt the most in this pandemic. Of course a small business could never afford the millions of dollars it would cost to produce and run an ad on CBS tonight. So we decided to pick a small business and just give it an ad. A Colbert PSA encouraging the support of local businesses had already appeared during the game.
With that introduction, a commercial for North Carolina’s Foggy Pine Books began, with a voiceover from actor Sam Elliott and Oscar-winner Tom Hanks providing a priceless deadpan endorsement as well as a closing jingle, the ad also featured skydiving, edible books, footage of the actual bookstore and a spotlight on their drive through window service. It may be one of the most charming commercials in television history. “Foggy Pine Books has the best selection in all of Boone,” said Hanks, holding up some books. “They have books on all of my interests such as World War II, and also books about the events from 1939-45.”
They already had a GoFundMe campaign up seeking support that said: “Foggy Pine is owned by a woman named Mary Ruthless, who has poured her heart and soul into this establishment portraying her passion for books and her love for all people no matter their age, race, gender or whatever it may be; all are welcome there. But maybe not for long. This pandemic has hit small businesses hard and despite Mary’s efforts there has been minimal government aid. It’s up to individuals and communities of all sizes to work together to help those in need. And Foggy Pine is in need. Every community should have an inviting bookstore and Boone has one of the best and most welcoming indie bookstores on the entire east coast. It would be heartbreaking to let this award winning store slip away.”
Owner Mary Ruthless isn’t sure why or how their business was chosen. “It was kind of like winning the lottery. They wanted to feature a small business that had been hit hard by COVID and do what they could to promote them. I don’t know exactly what it was that caught their eye. I’m sure part of it was our drive-thru.” No matter how they were chosen, with a mandate to sell 1,350 books a month or face defeat, it was clear without some kind of change, the outlook for this small business looked pretty bleak.
“I did everything I could try to do to stay in business. There were several weeks I didn’t take a paycheck, I had to lay people off after our PPE ran out, but we made it through the holidays… I was really pleased with that, but winter is our slowest season and I was really concerned about whether or not we were going to make it through the season” Ruthless said.
Ruthless said when the store opened for business the Monday after the Super Bowl ad aired, there were 500 book orders waiting, and business, while it’s settled down a bit after the initial bump, remains brisk. “Weeks ago we were wondering how we were going to make it through winter and now I’m having to hire a couple of extra people to process all the extra orders” a grateful Ruthless said.
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The Texas pile up on February 11th took the lives of 6 people as Winter storm Shirley bared down on many states across the country. Rare wintery conditions had iced over highways all across Texas, including Interstate 35 in Fort Worth. In the early morning hours, 133 vehicles, including dozens of semis, some of them loaded with cars, were involved in the mass accident.
A video of the pileup as it happened is included below. At one point, a white truck is seen crashing into the ever-growing mass of vehicles. Moments later, a semi comes barreling down, smashes into it and the force of the impact sends the now-crumpled vehicle into the opposite lane, over the barrier. The man in the truck, MedStar paramedic, Trey McDaniel, survived. McDaniel said he saw the semi barreling at him at full speed and there was nothing he could do.
But he not only survived both crashes, once he got out of his now crumpled 2011 Toyota FJ Cruiser, as he puts it himself, he went into “emergency mode” and started helping out other victims. McDaniel said he started helping other victims as soon as he got his bearings. He was dizzy and in pain but he was able to help out. In fact, he was already in his uniform, since he was driving to work when the accident happened so he was assisting crash victims for quite some time before other medics on the scene realized he was a victim himself.
McDaniel posted about his experience on Reddit, leaving out the details of his heroic behavior afterwards and explaining how his off road tires, as well as the car itself saved his life. “I was launched over the center barrier into the Northbound lanes while still inside. If you slow the video down, I made a full rotation, my roof rack came off, and the FJ landed on top of it, fortunately wheels down. Every airbag deployed, and the cab was a safe cocoon,” he writes. “I was alive. I oriented myself and crawled out of my driver window.”
A friend launched a GoFundMe in his name, in the hope that he might be able to replace the vehicle – an essential item for him, since he needs it for his daily work commute. Toyotausa caught wind of his posting and commented “We’re just glad you’re safe and inspired that you chose to help others in need. We’re happy you’re part of the Toyota family. So, don’t worry about replacing your vehicle – it would be an honor for us to get you a new one!” Toyota doesn’t offer the FJ Cruisers in the US anymore so they offered McDaniel a vehicle of his choice and he opted for a brand new 4Runner TRD Pro.
This isn’t the first time Toyota has offered to reward heroes for their heroic actions. In 2018, the automaker provided a new Tundra to Allyn Pierce, a nurse who burnt his old truck to a crisp helping to evacuate patients and staff in the Paradise, California wildfires before attempting to leave the area himself.
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Like millions of others, during the pandemic, Sofia Moncayo was furloughed from her job at a construction company but despite her own plight, she decided to help. In March 2020, a food distribution started in her New York City neighborhood and within a month, Moncayo took the reins of the food distribution program run through the Mosaic West Queens Church and expanded it to serve hundreds of people.
Through the program, dozens of volunteers distribute more than 1,000 boxes of food to families twice a week. “I think helping others has to do something to your brain chemically because if we had not being doing everything that we’re doing, I think this would have been a much scarier time,” she said. “Being able to dig in and help others, it really gives you perspective and helps you believe that you’re going to be OK too.”
Moncayo remains unemployed and she and her husband currently owe five months of rent for their martial arts studio in their New York City neighborhood. Most of the food is donated by a neighborhood restaurant and other sources. There’s also been help from the Farmers to Families Food Box Program overseen by the U.S. Department of Agriculture. Moncayo also continues to lead fundraisers to help those affected by the pandemic.
Many of the volunteers who joined in the food distribution she runs also lost their jobs during the pandemic. They’ve found a way to give back to their community during this difficult time and make sure everyone in need feels welcomed.
Sunnyside resident Carol Sullivan lost her stage manager job when Broadway theaters closed because of the virus. She was hesitant at first about receiving food from a pantry, but she said that Moncayo and the other volunteers made her feel welcome. “It has been a link to the community that I didn’t have before and it also saves a lot of anxiety over having to have money to pay for food over having to pay for the bills.” Sullivan said.
Moncayo comes from a humble background. Along with her family, she used to get in line in such pantries in order to have some food to eat. While things are uncertain for her, she still wants to give it back to the institution that helped her live and become who she is. “One of the things that we wanted to make sure is that we don’t look at people on the pantry line as people that need food, and really focus on, ‘hey, these are our neighbors.”
Residents in need have been able to pick up a wide variety of food items from the pantry such as canned food, fruit, vegetables, pasta, and prepackaged goods. Other items include baby diapers and infant formula. The organizers of the Sunnyside food pantry have been recognized by an international non-profit organization for their hard work. Several were named recipients of the Neighborhood Everyday Hero Award by the Kiwanis International Queens West Division for providing food to struggling residents throughout the pandemic. The award recognizes people who have gone above and beyond the call of duty to help residents during the COVID-19 shutdowns without expecting anything in return.
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According to the National Restaurant Association, more than 110,000 restaurants across the country have closed temporarily or for good as a result of the pandemic. One Wisconsin restaurant owner is well aware of the effects the pandemic has had on the restaurants in his community and he decided to help. He is using his own money to help other struggling local restaurants. Adolfo Melendez, owner of a Tex-Mex restaurant El Mezcal in Stevens Point, Wisconsin, has bought more than $2,000 in gift cards to restaurants in his community to raffle off to his customers. “If you help one person and another person helps another-that will help a lot. There’s probably 35% of the restaurants that keep struggling here.”
Melendez said he got the idea to help his fellow restaurant owners after a local realtor company helped his restaurant at the beginning of the pandemic. “They did something where people voted for their favorite restaurant and I got second place so they bought $300 in gift cards from me,” he said. “Right after that I was like I’ll probably do something similar.”
Melendez opened his restaurant just weeks before the pandemic hit so he felt first hand, the devastating effects of the pandemic grinding the restaurant industry to a complete halt. Despite a harsh beginning for his restaurant, the one generous act of another local business sparked his determination to pay it forward when he was able to. He said it’s important to help keep small businesses open during the pandemic because they are the staples of the community. “That’s part of what keeps us alive. You can go to Applebee’s, or you can go to Pizza Hut but it isn’t the same like when you go to this little diner or pizza joint. The whole idea is just to give other opportunities. I think it’s important to support a small business, that’s what makes this little town so strong, you know? Because big companies come and go.”
At the end of 2020, he began to buy gift cards from local restaurants in his community and raffling them off to customers on his restaurant’s Facebook page. Winners received $20 gift card to a local restaurant. The receiving restaurants said they were thankful for Melendez’s generosity and they know that surviving the pandemic means working together. One owner, Pete Ananiadis of Olympia Family Restaurant said “It’s a smart idea, we appreciate what he has done for our community. In these Covid times, it’s very important to eat local, small mom and pop shops. He understands that, and for all of us right now it’s a tough time.”
Selling gift cards and offering food for take-out have been some of the only ways local mom-and-pop restaurants have been able stay in business throughout the past year as the pandemic has limited their opportunities. Even one gift card purchase can help the restaurant and the recipient push through another day of this pandemic. Imagine the effect if others pay it forward and keep this kindness going. Small acts of kindness like this is how communities support each other and get through a crisis. As for Melendez, he plans to have two more gift card giveaways on his restaurants Facebook page because he isn’t done inspiring others that they can help too.
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As temperatures dipped and snow fell, a 10-year-old boy decided to thank the front-line heroes battling the relentless coronavirus pandemic by clearing snow off their cars outside a Rhode Island hospital. He joined his mother’s friend Abbey Meeker in the bitter cold and cleaned off dozens of vehicles across the hospital’s parking lot as the massive winter storm slammed their state.
Christian Stone said “I was thinking they’ve been helping us a lot through this whole pandemic, and I figured why don’t we help them, you know? All day, every day the nurses here, they deal with the pandemic like COVID and they want to get home from work, so we thought we would make it a tiny bit easier for them by cleaning off their cars for them,” he said.
Meeker said it was Christian who came up with the idea after the last winter storm. “Christian wanted to do something good for nurses about a month ago when it stormed and he said next time it snowed, he wanted to clean cars off for nurses because of COVID. I told him I would come with him.” Meeker said she’s known Christian’s mom since grade school and thinks of him as a little brother. “Christian is wise beyond his years,” she said. “He’s my little partner in crime.”
Meeker said he always likes to help people and had been shoveling neighbors’ driveways for free before they went to the hospital. They headed to the Westerly Hospital at around shift change, when doctors, nurses and other staff members were walking to the parking lot. “We kind of made it a game.” When drivers used their remotes to start or unlock their cars, the duo would rush over to the car and clean it off as quickly as possible.
Christian said the nurses and other workers who came out to find the surprise and free car-cleaning service were really grateful. “It’s been cold but extremely fun seeing how happy they get. Some of them say, ‘Thank you so much,’ and I’m just really happy to see them happy. I feel like I actually helped someone out and that’s a really good feeling, when you know someone has been helped out. We want them to be able go home and see their family after a long day of work.”
Meeker said they ended up cleaning off about 80 cars in four different employee parking lots. Some people offered to pay, but they didn’t want the money. Meeker said Christian did get $20 because two insistent nurses told him they’d be mad if he didn’t accept it. Meeker admitted she really hates the snow and that they had to change clothes twice because they would get soaking wet in the freezing cold but she sucked it up because she knew how much it meant to Christian.
While the frontline workers at Westerly Hospital were blessed with Christian’s kind heart during this past storm, it’s clear Christian is blessed with someone like Meeker who encourages his kind heart and helps him see that even at the tender age of 10, he can make a difference in someone else’s day.
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Acclaimed author Stephen King is giving back to his home state. King is donating $6,500 to Farwell Elementary School, located in Lewiston, Maine, so that a group of students can publish their own books. King’s donation to the students in its Author Studies Program mean the students can publish the two books they’ve written.
As a group, the students — some of whom have graduated and are now in middle school — have been working on the books over the course of four years – working on the character development, plot, and overall storyline with the help of another Maine author, Gary Savage. The end result of their hard work is two books — an original and a sequel — and a 290-page manuscript. The books are ready for publication and with the help of King’s donation, they’ll be sent to a publishing company and available for purchase.
The books are about a boy’s adventures during the pandemic. Although the Author Study program has been in existence for several years, its focus shifted when the COVID-19 pandemic first reached Maine in March 2020. Savage and Martin moved the program online and tasked the students with taking Savage’s existing novel Fletcher McKenzie and the Passage to Whole and reworking it into an entirely new tale that incorporates their personal experiences in the coronavirus pandemic.
Principal Amanda Winslow said she’s proud of the students and what they’ve accomplished and praised the dedication of librarian Kathy Martin and author Gary Savage — who advised the students — towards making this happen. “I think it’s hard for kids to really understand the lesson of perseverance and patience, but they’ve been working on this book … and they’re definitely starting to reap the rewards of their hard work,” she said.
“Really incorporating their own experiences into the book, really that extra kind of feeling of this is a real book that you can really get your hands around, and once you start to read it you can’t put it down,” said Savage.
The books are expected to be printed and published in April of this year with the students in the program credited as contributing authors. “This student inspired book, ‘Fletcher McKenzie and the Passage to Whole,’ is a journey through Maine history and the wildly fantastic and healthy world of Whole. The major edits, written by elementary students, give the readers exactly what they crave at a time of Covid-19 fatigue and exhaustion — excitement, suspense, vividly funny characters, healthy eating, and subtle nutrition lessons, history lessons, respect for Native American history, and traditions, confusing and strange ventures, magical journeys, deadly danger, and closure.”
King’s donation is helping dozens of aspiring writers get one step closer to realizing their dreams. The $6,500 donation came through the Stephen and Tabitha King Foundation, a private nonprofit King and his wife launched in 1986 to help give back to local Maine communities. The foundation provides grants for projects in Maine that address the underlying causes and consequences of social and environmental problems. Giving priorities include health and human services, literacy, arts, and projects that will affect the most members of a community.
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An Indiana community is giving back to the man who has delivered pizzas with a smile for 31 years. Robert Peters, known as Mr. Smiley around the town of Tipton, was gifted a new car after one customer decided to raise donations. Tanner Langley, 28, a customer of the Tipton Pizza Hut said he and his family have been getting deliveries from Robert Peters since he was a child.
When Peters recently told him he was having trouble with his 28-year-old Oldsmobile, Langley decided it was time to thank Peters for the kindness he has shown the town over the years. He started a GoFundMe campaign in hopes to buy him a new car. In just 2 days, with donations from the community, he surpassed the $12,000 goal, reaching over $18,000.
“This community has a countless number of amazing citizens, but there are few people in this world that fill a room with smiles and happiness more than Robert Peters,” Langley wrote on the campaign’s website. “Robert has been delivering pizzas in the same car for a plethora of years, and I think it is about time that he gets an upgrade to his current vehicle!”
On Jan 11, Langley surprised Peters with a 2017 Chevy Malibu. The car’s registration, insurance and taxes were also covered and Peters was given a $500 gas card, plus a $2,500 thank-you tip from the neighborhood. “He makes an impact on everybody and he’s a very kindhearted individual. Every time you see him, he has a smile on his face. He has never not been joyful” Langley said in regards to the overwhelming support for Peters.
Peters was overcome with gratitude for the generosity Langley and the community showed him. He told news outlets it was heartwarming to know Langley and the community would go out of their way for him. ” “I couldn’t believe it, it’s almost like it’s surreal. I just hope that all those who made this happen will be blessed as much as they have blessed me,” Peters said. “This has really been an awesome experience that I’ll remember for the rest of my life. To me, me this is luxury. This is the first car I’ve had made in the 21st century.”
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The GameStop saga, which was initiated by a contingent of traders from Reddit’s r/WallStreetBets forum, has invited overwhelming attention — and scrutiny — to the world of day trading. The ‘crowd-vesting’ strategy paid off for the Reddit users who had banded together to buy GameStop stock. GameStop’s stock price went through the roof—from $43 to $325 in one week.
Other struggling companies such as American Airlines Group Inc. and AMC Entertainment Holdings Inc. also saw stock prices rise and found themselves on the receiving end of liquidity to pay creditors. The stock market frenzy has given these companies a bail out that is bringing them back from the edge of bankruptcy.
Many Reddit investors also found themselves with a sizable profit, which inspired an idea of paying it forward. Hunter Kahn, a 20-year-old Cornell University mechanical engineering student raked in close to $30,000 in GameStop profits. While the bulk of that windfall will be spent financing his education, Kahn also used part of his newfound stash o’ cash to purchase and donate Nintendo Switch games and consoles valued at $2,000 to a local children’s hospital.
“As a beneficiary of the recent events on Wall Street I think it is important that myself and others pay forward our good fortune. I am proud to announce my humble donation of 6 Nintendo Switches and games to go with them to the Children’s Minnesota Hospital.”
He has now joined the ranks of another anonymous investor who recently donated ten Switches to a children’s hospital in Texas and others who have used their newly acquired funds to help cover people’s medical debts.
Another investor that profited from the trending buy in of Gamestop stock was maverick billionaire venture capitalist Chamath Palihapitiya, who was an early executive at Facebook. His initial $115,000 purchase of GameStop shares turned into a $500,000 payout. Palihapitiya announced that he bought 50 call options in GameStop. GameStop’s stock has risen a massive 750% in 2021 as online retail investing group WallStreetBets drove the stock up.
He also announced he will donate his entire payout to the Barstool Fund, a new COVID-19 charity that gives cash payments to small businesses who are about to go out of business. “I want to announce that I’m taking all the profits that I made plus my original position—so I’m gonna take $500,000—and I’m gonna donate to the Barstool Fund for small businesses,” Palihapitiya said. The Barstool Fund, founded by Barstool Sports founder Dave Portnoy, raises money to support struggling small businesses during the pandemic and “save as many jobs as possible,” according to the Fund’s website. So far, it has raised nearly $33 million from 205,525 supporters to fund 187 businesses. Recipients include bowling alleys, salons, with the overwhelming majority being restaurants and bars.
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When the pandemic ground life to a halt in New York City, restaurateur Luca Di Pietro had to close four of his five restaurants on March 15. After a friend offered to pay for meals offered to pay for meals prepared by Di Pietro’s restaurant to be delivered to a New York City hospital. He immediately wanted to do the same for the hospital that treated his son years earlier.
After that first delivery Di Pietro thought, “if there is such a need from the emergency room workers, maybe this could help save my restaurant while we do something good for the emergency room workers,” he said. Di Pietro reached out to other hospitals in New York City to continue deliveries and shared his plans with friends. From that point forward, orders for hospital workers began to flood in to his restaurant.
To organize the ordering process and manage donations, Di Pietro created Feed the Frontlines NYC, a for-profit initiative, to raise funds for his restaurant, Tarallucci e Vino, as well as other local restaurants and to provide hospital workers in the country’s hardest hit city with free and delicious food. Di Pietro and his team have become known as the “lasagna guys” among New York City’s frontline workers. Di Pietro and his team have helped deliver more than 157,000 meals to healthcare workers amid the Covid-19 pandemic. Supported by generous donations, Feed the Frontlines NYC works with local restaurants to prepare and deliver meals to fellow New Yorkers and has enabled many restaurants to rehire employees who had been laid off.
While most of his restaurants remain closed, he was able to rehire 135 of his own workers. Di Pietro partnered with other restaurants in New York City and lower Westchester County, New York-enabling them to pay their bills and rehire employees as well. In partnership with Di Pietro, the restaurants receive a portion of the donations to make and deliver meals to local hospitals. Each restaurant is given a different amount of money depending on how many meals it can make and deliver each week, Di Pietro says. The restaurant owners coordinate their deliveries with local hospitals and send meals themselves.
Feed the Frontlines has been feeding local hospital workers fighting the pandemic while helping to keep participating restaurants running and their workers employed.“We have … restaurants helping us and delivering food so they can keep their lights on,” Di Pietro says. “It’s morphed into something that I didn’t expect, but I’m very happy to be able to put together supply and demand.”
So far the Feed the Frontlines NYC initiative has raised over $1.26 million to pay for meals, and its success has even inspired others to create their own Feed the Frontlines initiatives in other cities. One of Pietro’s family friends started Feed the Frontlines Marin, that services an enclave in the San Francisco Bay Area. The operations team at Divieto Ristorante started Feed the Frontlines Miami after learning of Di Pietro’s initiative. Shawn Wilson, co-owner of Shed’s BBQ and Viga Eatery, started Feed the Frontlines Boston.
One man’s idea had inspired and enabled others to keep their businesses open while helping show appreciation for frontline workers. The pandemic has greatly changed not only Di Pietro’s business but the whole restaurant industry, perhaps permanently. Di Pietro said “This is keeping the lights on for us and others. Otherwise, there would be no business. And with rent due and salaries, for all the personnel basically living paycheck to paycheck, they’re so happy to come in and work on this because everyone is impacted, and they’re happy to be receiving a full salary. It’s been very humbling and it’s been good.”
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The Good Fight Group, a nonprofit started by UFC lightweight Dustin Poirier and his wife Jolie has provided thousands of meals to food banks, provided school supplies, helped build a playground and even supplied a solar powered water well to create a more self-sustainable living environment for the Batwa Pygmy Tribe. The nonprofit raises funds by selling sought after memorabilia they call “Fight Kits” to fans of the sport.
Former Interim UFC Lightweight Dustin Poirier and his wife Jolie began their nonprofit in 2018 and started auctioning off the shorts, jackets, and wraps that Poirier used in dozens of fights. The Good Fight is dedicated to helping underserved communities in their local Acadiana region.
The foundation has raised thousands of dollars since 2018 to impact others, including the young family of fallen LPD officer Michael Middlebrook, and disabled children who didn’t have a playground. The first auctioned kit was from the Poirier vs Eddie Alvarez fight, with proceeds providing 3,000 meals for their local Second Harvest Food Bank. In August 2019, a specially-built playground for children with special needs was built after Jolie heard the story of a young wheelchair bound boy dying wish.
Selling fight kits also provided over 100 women experiencing homelessness with care packages, and 500 children with school supplies & backpacks at Acadian Middle School. Donations to The Good Fight also supported former UFC fighter Justin Wren who now champions long-suffering Pygmy tribes in Africa—providing new water wells, solar power, and 43 acres of purchased land for the Uganda Batwa tribe. Other fighters are donating parts of their kits for auction, including the winner of the UFC main event fight, Michael Chiesa, from Spokane, Washington.
The Good Fight’s first goal of 2021 is to fully fund transportation and providing more tutors for all 6 locations of The Boys & Girls Clubs of Acadiana. Currently, the kids have transportation from school to the clubs, but do not have a ride home in the evening—which cuts attendance dramatically. The academic gap for students is huge right now and the Boys & Girls Clubs are trying to give the kids what they need to stay on track to progress to the next grade level. “Project Learn” has been identified as one of BGCA’s targeted programs which provideds homework help, individual or small-group tutoring, regular implementation of high yield activities and school-club-family partnerships. So far The Good Fight has raised over $17,000 of their $105,000 goal.
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