Schmidt Baking Company Hands Out Bread to Drivers Stranded Over 24 Hours In Gridlock

The CEO of Schmidt Baking Company came to the rescue for drivers struck in the I95 backup. Thousands of drivers were gridlocked on a 50-mile stretch of road running through Virginia for over 24 hours after a winter storm dropped around a foot of snow on Virginia and other eastern states. The CEO ordered one of his drivers also stuck to pass bread and rolls out to the stranded cars.

A Maryland couple, Casey Holihan and John Noe, had not moved for more than 20 hours in the southbound lane of I-95 thanks to a combination of jack-knifed tractor trailers, heavy snowfall and four inches of ice that hindered rescue vehicles from clearing the road. Like many others, they had spent the night in their car in temperatures that had dipped into the 20s. After not having eaten in over 30 hours, they noticed the bread truck from Schmidt Baking Company stuck just ahead of them.

Not thinking it would work, they called the company’s customer service line and left a message asking if it was possible for the driver to open the truck and give some loaves of bread to them and others. Holihan received a phone call 20 minutes later from the owner of Baltimore-based H&S Bakery, which owns Schmidt Baking Company. Chuck Paterakis told her he was instructing the truck’s driver, Ron Hill, to open up the back and pass out some food.

The couple said they helped pass out about 300 packages of rolls and loaves of bread to people in surrounding vehicles over the course of an hour. Holihan said “We just kept giving it out until we couldn’t walk anymore because it was so freezing. It felt incredible just hearing people say thank you and hearing people just so relieved to finally have food in their car, food in their system and in their kids’ system. It was a really incredible feeling.”

Chuck Paterakis said “It was an easy decision. I’m so pleased that the people who were hungry, that hadn’t eaten for the past 24 hours, had a chance, even if it was bread, had the chance to fill their stomachs up. It was very gratifying to me. It was something I will always remember. I’m very humbled and grateful that we could help.”