#BettyWhiteChallenge Raised $12.7 Million For Animals

The #BettyWhiteChallenge, launched to honor the passing of the beloved comedic actress, has raised $12.7 million dollars for animal shelters. White died on New Year’s Eve, just weeks before her centennial celebration of January 17th—but because she is so beloved, the campaign took flight to raise millions for animals. Actors & Others For Animals, the charity for which she served on the Board of Directors, launched the campaign asking for donations of $100 for Betty’s 100th birthday.

JoAnne Worley and Loretta Swit were among the celebrities who began a campaign on social media called the #BettyWhiteChallenge in honor of Betty White’s 100th birthday. Almost 400,000 people used Facebook and Instagram to donate to the challenge, raising an incredible $12.7 million dollars for animal shelters and rescuers all over the country—with 100% of the pledges going directly to the organizations. Dozens of other groups also benefited, as the public began sending in money to local shelters in White’s name. Two Philadelphia shelters brought in $100,000; a Los Angeles zoo charity got $70,000; an Arkansas shelter was flooded with over $12,000; and Dubuque, Iowa shelters received $13,000.

Betty White was best known for her roles on “The Golden Girls,” “The Mary Tyler Moore Show” and “Hot in Cleveland” but she was a self proclaimed “zoo nut,” spending her life advocating for animal welfare. “My preoccupation with animals is an open secret,” she wrote in her 2011 book “Betty & Friends: My Life at the Zoo.” White’s highest-profile work as an animal advocate was through her longtime relationship with the Greater Los Angeles Zoo Association. She was also a trustee of Morris Animal Foundation from 1971-2013. In 2010, she provided the donation that established the Betty White Wildlife Fund in response to the Deepwater Horizon oil spill and sponsored over 30 animal health studies on behalf of the organization.

Betty had prepared a video to share on her 100th birthday which was recorded just days before her death. Her team posted the video on her Instagram page as a farewell greeting for her fans.
“I just want to thank you all for your love and support over the YEARS. Thank you so much, and stick around!” Her team added an update from the #BettyWhiteChallenge to the posted video.

“Good morning! As we continue to see number coming in from all over the world — it’s just absolutely amazing how much money all of you raised for the animals through #thebettywhitechallenge. She could never have imagined such an outpouring of love and would have been so grateful to everyone. When we recorded her special message to fans who attended the movie, we also recorded one that we had planned to put on social media on her birthday. She was using the occasion of her 100th birthday to celebrate YOU – her fans. She knew how lucky she was; she felt the love, and she never took it for granted. I think it’s appropriate to post today as a thank you from Betty and the animals.