#BeKind21 Challenge 2022

#BeKind21 Kindness Challenge is an invitation for you to practice kindness toward yourself and others each day from September 1 to September 21 to build kinder, more connected communities that foster mental wellness. Inspired by the idea that habits are formed by repeating an activity for 21 consecutive days, Born This Way Foundation annually hosts #BeKind21 and invites participants to build a habit of kindness.

Those who sign up pledge to be kind to themselves and their community and share their experiences on social media using the hashtag #BeKind21. Born This Way Foundation, founded in 2011 by Lady Gaga and her mother Cynthia Germanotta launched #BeKind21 with the aim to make kindness cool, validate the emotions of young people, and eliminate the stigma surrounding mental health.

#BeKind21 had more than 6.8 million people last year who collectively pledged and encouraged over 143 million acts of kindness in just 21 days. Over 400 partners, including entire school districts, cities, nonprofits, and corporations, participated in the campaign and helped to spread the word. The annual program is now in its fifth year and has generated over 291 million pledged acts of kindness since it’s launch in 2018.