Too Good To Go, the company behind its namesake app for reducing food waste added Los Angeles to its list of cities in the US over the summer. Founded in 2016 in Copenhagen, and now in 15 countries, Too Good To Go saves more than 200,000 meals every day. Since the US launch 10 months ago, the app has amassed more than one million users and over 6,000 partners in cities across the US, including, New York City, Boston, Washington, San Francisco, Seattle, Portland, Chicago, Austin, and Atlanta.
Co founder Lucie Basch said “We throw away one-third of the food we produce each year. That’s $1.3 trillion worth of food that gets tossed. Food waste is responsible for 8% of greenhouse gas emissions. It has great consequences both on the environment and the economy. And socially speaking, it’s absurd to throw away the food we produce when we know today that 870 million people are underfed.”
The app connects consumers to surplus food from restaurants, bakeries, cafes and grocery stores at the end of each business day. Customers browse participating locations and can reserve and pay for a “surprise bag” on the app and head to the store during the pick-up window, which is based on each location’s closing time. There’s no fee to use the app on either end.
Basch said “Most stores do not want to run out of fresh food, so they over produce and then have waste. The app allows stores to update the amount of surplus they have in real-time, based on how sales are going throughout the day. The contents of the bag vary daily, but the consumer has an idea of what the bag will contain based on the type of food sold at the location. It’s really this win-win concept where the store doesn’t throw away food anymore and people can save food while getting three times the value of what they paid for,” Ms. Basch said. “I believe the best way to fight big causes like food waste is to make everyone part of the solution.”
The small volumes of food that stores have at the end of the day cannot effectively be redistributed to food banks or homeless shelters. The food is safe and ready for eating, but not sellable the next day. Too Good To Go fills the gap in high-density, urban areas by making it easy for consumers to pick up this surplus. The app is very straightforward, the buyer pays $4 to $6 for the bag and the store fills it with products valued at three times the price. The app takes a commission of $1.79 on every transaction, with the rest paid to the seller.
Now in 15 international markets including France, the United Kingdom, Denmark, Spain, Germany and the Netherlands. Too Good To Go has quickly become the go-to for conscious consumers and businesses around the world, resulting in more than 37 million app downloads and over 72 million meals saved to date. Plans are to be in many of the largest US cities by the end of 2021.